Mission Statement & Objectives 2018-12-19T02:33:52+00:00

Mission Statement & Objectives

It is the mission of the company to establish our position as the leading discounted supermarket committed to deliver value, quality and services that is of the highest standards. H&L will continue to be the ultimate choice for customers and consumers for the most comprehensive range of quality products at the most competitive prices delivered through friendly and welcoming services at the convenient locations.

It is therefore our objectives to:
a) Practice “Customers First” policy whereby customer satisfaction decides the success and destiny of our business, supported by the highest level of customer service, through constant feed back and inter-communication exercise.
b) Provide the “Best Value For Money” that the customer spent while shopping at our outlets.
c) Ensure that our customers have the access to the “Highest Possible Quality” of products to select from.
d) Produce a high level of operating standards and manage business costs, shrinkages and wastage at all times.
e) Maximise sales by understanding and satisfying our consumers and customers need by providing the niche of their needs.
f) Constantly upgrade and innovate in all areas of our operations and services to remain competitive in the challenging and ever growing global market.

In the many areas of H&L’s business cultures, operation and services, three main components make up the entire philosophy of our business. In our day to day operations, H&L pledge to provide our customer with the best shopping “Value” on the money spent by our customers and consumers with the most reasonable price, as well as the best available “Quality” of products that we can possibly find and the warm and friendly “Service” that leaves our customers and consumers the most satisfied shopping experience in the safe and pleasant shopping environment.

H&L also believes in the potential of electronic and computerized commerce which will help to meet out objectives of making shopping as convenient and as hassle free as possible to our consumers and customers.