The Original Registration License of Business of H&L dated 50 Years Ago Under The Name – “Chop Hon Lee”
From a small little conventional sundry shop, to become one of Sarawak today’s biggest and most popular chain of retail supermarket, H&L Supermarket has walked through a remarkable era spanning more than 50 glorious years.From an originally small scale family-based operated business to start with, H&L is now one of the state’s fastest growing and major player in the retail industry with a strong distribution of more than 10 outlets serving and reaching to mass consumers all across Kuching & Serian. This is the story of H&L, a legacy of business success crossing over half a century.
Founded in th year 1959 by the founding owner, Mr. Bong Sung Siew, the origin of H&L Supermarket were none different like the typical “china-man” grocery shop. Registered under the sole proprietorship of Mr. Bong Sung Siew under the name of “Chop Hon Lee”, H&L first started its operation in the old Batu Kawah town with the member of staff consisting of Mr. Bong and his loving family member and the business has remain as it is from there on.
It was not until about 20 years later, that Mr. Bong decided to relocate the business and H&L has moved from the original spot to the strategic shop location beside the 3rd Mile roundabout which is where it is situated now beside the 3rd Mile Bazaar. The double storey duo-unit corner shop located adjacent to the 3rd market now has since become the famous landmark of H&L Supermarket. And many old Kuchingite will remember H&L fondly as the first grocery shop in the area, and H&L has since become a family household name.And in 1996, “Chop Hon Lee” officially convert from a sole proprietorship business to become a private limited company under the new name “H&L Supermarket Sdn Bhd”, which is used until today.
From there on, H&L has grown rapidly, with new outlets opened one after another, covering major residential areas across Kuching and Serian.Up till today, H&L stand proud with a total of 10 well equipped and efficient outlets in areas such as 10th Mile (open in 1996), BDC(1999), MJC (2001), 17th Mile Siburan (2004), Serian (2004), Bandar Baru Samariang (2006), 7th Mile (2007), Hui Sing (2007) and Taman Malihah (2007) other than the first one in 3rd Mile. All outlets are linked up with the most state of the art ICT system that enables faster, more efficient and greater services about inventories, warehousing and consumer data.